By Donald
H. Harrison
As a professional survey team seeks to interview residents of 1,000
Jewish homes in San Diego County between now and mid-December, staff members
of the United Jewish Federation may be tempted to sing the chorus from
an old rock song by the Orlons:
Don’t hang up (No No)
Oh don’t you do it now,
don’t hang up (No No)
The telephone surveys are necessary to give the United Jewish Federation
an accurate demographic picture of San Diego County’s Jewish community.
How many of us are here? Where do we live? What are our needs? What are
our interests?
Andrea Oster and Glenda Sachs Jaffe, respectively the chair and project
manager for the UJF committee overseeing the study, said if you receive
a call from a surveyor, it will take approximately 20-30 minutes to answer
all the questions. The telephone interviewers will have been trained by
International Communications Research and Ukeles & Associates.
The survey calls will be made before 9 p.m. every night exclusive of
Shabbat. If you are at dinner, watching a television show or entertaining
and would like to be questioned at a more convenient time, you can schedule
a call-back appointment.
Five hundred contributors to the United Jewish Federation will be surveyed
along with 500 other Jews reached through random telephone dialing. In
the latter category, callers will ask people who answer the phone whether
there is a Jewish person living in the household. If not, the person answering
will be thanked and the telephone call will be terminated. If there is
a Jewish person, the surveying will proceed.
Based on the answers of both sets of respondents, the United Jewish
Federation will be able to plan its spending over the next several years.
For example, does the community need to build more senior centers, and
if so, where? Are there enough Jewish day school classrooms to serve the
needs of the population? Are more programs needed for singles?
While one may be tempted to predict the polling results on these and
other questions, beware: Members of other communities have been surprised
by the results of similar surveys.
For example, the Jewish Federation of Greater Los Angeles found through
its demographic study that far more Jewish singles lived in that area than
had been estimated, that 10 percent of the Jewish population was living
in poverty and that more than half of that group was disabled, Jews were
moving to suburban communities not thought of as “Jewish areas,” and that
two-thirds of the Jewish children in Los Angeles were not receiving any
Jewish education.
According to a local UJF briefing paper, following the survey Los Angeles
started new programs for Jewish young single professionals, made investments
in community infrastructure, such as JFS offices, in underserved suburbs,
restructured social-service programs to better serve the indigent disabled,
and made new investments in Jewish education.
In Denver, a similar study found that the Jewish population had increased
twice as quickly as the general population over a 16-year-period. It also
found that the number of divorced Jews was far higher than thought there.
In Las Vegas, prior to a study it was assumed that more than half the
community was composed of retirees. The survey found that only one-quarter
of the population was 65 or older. The survey also found that 7.7 percent
of all households in Las Vegas have at least one Jewish member.
The committee that decided what demographic issues should be covered
in the survey included Oster, Larry Acheatel, Melissa Garfield Bartell,
Edgar Berner, Michael Cohen, Julie Datnow, Merle Fischlowitz, Marcia Hazan,
Gary Jacobs, David Kahan, Marjory Kaplan, Gary Kornfeld, Rabbi Martin Lawson,
Michael Moskowitz, Alan Nevin, Jane Scher, Mary Ann Scher, Steve Solomon,
Jill Spitzer and Charles Zibbell.
Results from the survey are expected to be collated before next July.
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